The most popular car colors in the U.S. in 2025 are dominated by neutral shades, with white, black, gray, silver, and blue making up the top five. According to the 2025 BASF Color Report, these colors have become the go-to choices for car manufacturers and buyers alike.
Top Car Colors in the U.S.
White: With 29-34% of new car sales, white is the most popular car color in the U.S. Its popularity can be attributed to its exclusivity, resale value, and ease of maintenance. White cars are often associated with luxury and premium brands.
Black: Black is the second most popular color, accounting for 20-22% of new car sales. It’s a symbol of wealth and intimidation, and is often associated with luxury and high-end brands.
Gray: Gray is a close third, making up 15-20% of new car sales. Its popularity can be attributed to its neutrality and practicality, making it a popular choice for ride-sharing cars and work vehicles.
Silver: Silver accounts for 11-14% of new car sales. Its versatility and expensive look have made it a mainstay in U.S. and European cars.
Blue: Blue rounds out the top five, with 9-12% of new car sales. Darker blues are particularly popular, as they provide a premium look and high resale value ¹ ².
Color Trends
There’s a growing trend towards more exclusive and premium colors, with buyers looking for ways to personalize their vehicles. Non-grayscale colors like blue and green are gaining popularity, with some car manufacturers introducing new and vibrant hues to their lineups. For example, the Volkswagen ID. Buzz is available in Cape York Green Metallic and Pomelo Yellow Metallic/Candy White.
Resale Value
Color choice plays a significant role in determining a vehicle’s resale value. Neutral colors like white, black, and gray tend to retain their value better than brighter, more vibrant colors. However, some bold colors like the bright orange of the Chevrolet Corvette Stingray are expected to retain their value due to their association with a particular brand or generation.
Vehicle Type and Color
Color preferences can vary significantly across different vehicle types. For example, SUVs tend to favor gray, while minivans and light trucks prefer white. Luxury vehicles often feature white pearl and metallic finishes, making up 31.5% of new luxury cars.
Safety and Visibility
Some studies suggest that certain car colors can affect safety on the road. Silver cars, for instance, are 50% less likely to be involved in an injury-causing accident than white cars, possibly due to their higher visibility.
The most popular car colors in the U.S. in 2025 reflect a mix of practicality, style, and personal preference. While neutral colors dominate the market, there’s a growing trend towards more vibrant and exclusive colors.
What is the most popular car color in the U.S. in 2025?
White is the most popular car color in the U.S. in 2025, accounting for 29-34% of new car sales.
What percentage of new car sales does black account for?
Black accounts for 20-22% of new car sales, making it the second most popular car color.
Why is gray a popular car color?
Gray is a popular car color due to its neutrality and practicality, making it a popular choice for ride-sharing cars and work vehicles.
What is the estimated percentage of new car sales for silver?
Silver accounts for 11-14% of new car sales, with its versatility and expensive look contributing to its popularity.
Which color is gaining popularity in the luxury vehicle segment?
White pearl and metallic finishes are particularly popular in the luxury vehicle segment, making up 31.5% of new luxury cars.
Do certain car colors affect safety on the road?
Some studies suggest that certain car colors can affect safety, with silver cars being 50% less likely to be involved in an injury-causing accident than white cars.
Why do neutral colors tend to retain their value better?
Neutral colors like white, black, and gray tend to retain their value better due to their timeless appeal and broad market appeal.
Are there any trends towards more vibrant car colors?
Yes, there’s a growing trend towards more exclusive and premium colors, with buyers looking for ways to personalize their vehicles.
Which vehicle type tends to favor gray as a popular color?
SUVs tend to favor gray as a popular color, possibly due to its practicality and neutrality.
Can car color impact resale value?
Yes, car color can impact resale value, with certain colors like white and black tend to retain their value better than brighter, more vibrant colors.